A wholesale line for saltwater retailers.
Tidebreak is small-batch and print-on-demand, so a wholesale line looks different from a fast-fashion restock — fewer SKUs, tighter case packs, a buyer desk that reads every inquiry within two tides. The intro offer below is the founding window: it is generous on purpose, and it does not last.
Two tiers. Volume-priced, on purpose.
Introductory pricing, valid for the first reorder window.
12+ units
25% off
A boutique starting line — one case pack per SKU sized to fit a small shelf.
- Case pack
- 12 units per case pack — mix any Tidebreak SKU within a case. [placeholder — edit in /wholesale]
24+ units
35% off
The stocked tier — two case packs; sized for retailers committing a Tidebreak shelf.
- Case pack
- 24 units per case pack — mix any Tidebreak SKU within a case. [placeholder — edit in /wholesale]
Tier thresholds and discount percentages are placeholder values for the founder — update them in the INTRO_OFFER constant at the top of src/app/(custom)/wholesale/page.tsx.
Terms
Case pack and NET-30 — set in one place above this file.
Both lines below are placeholders. Edit the INTRO_OFFER.terms block at the top of this file; every reference on the page reads from it.
01
Case pack
12 units per case pack [placeholder — edit in /wholesale]
02
NET-30
NET-30 from invoice date [placeholder — edit in /wholesale]
Three kinds of saltwater shelf.
Tidebreak is not a generic beach-aesthetic line. The wholesale line is sized for stores where the ocean already means something to the buyer.
Boutique ocean retailers
Independent coastal clothing stores with a curated saltwater shelf — Tidebreak slots in alongside hand-picked surf brands, not next to the mall-buy tees.
Dive shops
Onsite at a marina, dive op, or charter — for the guest who wants to wear the cause after the second tank drops below 60 feet.
Coastal gift stores
Aquariums, marine parks, coastal museum gift shops — apparel that names the cause already takes the sales floor from a souvenir to a statement.
What to expect
The wholesale-only desk.
The form on the next page sends the message to the same inbox as the partnership form, but tagged with a [Wholesale] subject prefix so a Tidebreak buyer reads it first.
01
Buyer reads it within two tides
Every wholesale inquiry lands in a single inbox a Tidebreak founder reads each morning. The first reply acknowledges the lead and asks for a store context.
02
A wholesale-only desk
Submissions on this page go to the same inbox as the partnership form, but with a [Wholesale] subject prefix that routes them on the buyer desk.
03
Replies in the order they arrive
No auto-responders, no chatbots — a real person, in sequence, within two tides. Outsold stockists get the backorder conversation first.
Open the conversation
Tell us about the shelf.
Store name, storefront neighborhood, and the tier you are sizing for — that is all we need to start the conversation. The wholesale desk replies within two tides.