Sustainability
Ocean stewardship

Print less. Move slower. Keep it out of the ocean.

Making less is the most direct thing we can do for the water. Less overproduction, slower runs, fewer unsold tees ending up in landfill or drifting out with the tide. The ocean does not need another capsule — it needs the apparel industry to stop guessing how much to make. We make only what is already paid for.

Sourcing

The chain of supply, named out loud.

A recycled-cotton yarn, a GOTS-certified dye house, and water-based screen inks — in that order, by named suppliers. Every garment carries the chain on its inside label.

  • 01

    Recycled-cotton mill

    Yarn is spun at a single named mill in Portugal from 100% post-consumer recycled cotton. The mill is named on the inside label of every garment — we are not running from the supplier that produced the cloth.

  • 02

    GOTS-certified dye house

    Greige is finished by a GOTS-certified dye house. No heavy metals, no azo dyes, no optical brighteners. The water leaves the dye house cleaner than the water that came in.

  • 03

    Water-based screen inks

    All graphics are pulled with water-based screen inks — no phthalates, no PVC, no plastisol. The screens are reclaimed, the ink that does not transfer is filtered out, and what passes through the press is cured at low temperature so the fibers are not damaged.

Per-SKU production notes

How each piece is actually made.

Fabric weights mirror the size guide — same numbers, same order, so the two pages can't drift. Print methods vary by garment because each cloth takes the ink differently.

Boxy, dropped shoulder

Unisex Oversized Boxy Tee

Base garment
7.5 oz heavyweight recycled cotton
Print method
Water-based screen print, plastisol-free, two-color front panel

Ships in the smallest run of the four SKUs — typically closer to 120 pieces — because the heavier cloth eats more screen time. Prints lightest on top so the silhouette reads even after a year of saltwater summers.

Relaxed unisex

One Breath, One Life Tee

Base garment
6.0 oz recycled cotton
Print method
Water-based screen print, plastisol-free, single-color back

The flagship. Printed in a single pass on the back panel so the front earns its room and breathes. Ink cure is verified lot-by-lot before cut-and-sew, because too much heat at this weight turns the cotton brittle.

Classic, slight taper

Respect the Locals Sweatshirt

Base garment
9.0 oz brushed loop-terry cotton
Print method
Discharge screen print, plastisol-free, left-chest hit

Discharge ink replaces the dye of the fiber instead of sitting on top of it — the print softens with every wash instead of cracking. Cut small, in roughly 140 pieces per run, because the loop-terry takes longer on the press than a standard tee.

One size

Respect the Locals Tote

Base garment
12 oz natural cotton canvas
Print method
Hand-set type, water-based ink, single front panel

Canvas is cut and screen-printed by hand in short runs — usually under 150 pieces, because the press operator pulls each tote one at a time. Reinforced stitch at the stress points, no lining, no plastic hardware. Packs flat for shipping.

Why it matters

The model, in three lines.

  • 01

    Runs of fewer than 200

    Every capsule is printed after the order window closes. We only make what is already paid for — nothing goes into surplus or landfill. Unsold returns route to a marine non-profit, not a shredder.

  • 02

    Recycled cotton, certified dyes

    Blanks are 100% post-consumer recycled cotton. Dyes are GOTS-certified. Inks are water-based screen inks with no phthalates or PVC. The label names the mill that spun the yarn, the dye house that finished it, and the cutter that sewed it.

  • 03

    A 1% pledge, named on the label

    One percent of every order routes to a small marine non-profit in the bay the order shipped from. The non-profit is named inside the garment, the way a vintner names the vineyard. See the FAQ for how the pledge lands.

Elsewhere on the site

Read more about what is in each piece.